A History of Radio and Content – Part IV: The 1980s
It’s easier to talk analytically and critically about a time you didn’t live through. Just as it’s easier for me to know exact dates of baby-boomer milestones more than the baby boomers themselves, it’s hard to talk about the history of radio in the 1980s because I lived through it. Certainly my grandmother isn’t going to see her reflection in RCA’s buyout of Victor when she first heard the radio as a 7 year old in 1928.
Or it’s too heavy to think about, like why it’s so hard to answer the simple question, “what do your mother die of?” I think my sister is willing to say “cancer,” but at the time it was such a mess of misdiagnosis, starting from when she was 7 years old and she had a convulsion and pointed to her kidney and the doctor put her on Xanax and told her to stop eating chocolate. Nine years later, when she lost her kidney, another doctor said, “we could’ve saved it had we caught it when you were 7.”
My mom’s subsequent medical history of misdiagnosis, from lupus to sarcoidosis to beryllium-osis, is at least as complex as the headache-inducing corporate maneuvering that characterized the music business in the 1980s much more than music or even Madonna did—and in both cases, we were questioning the wisdom of the highly paid professionals who were making diagnoses and offering treatment. In the case of radio programmers, we even began to question their intention. Sure, a great song would be played here and there—but it felt to many of us like the people controlling the record labels and the radio stations hated music.
In the 1980s, the corporate radio and record industry couldn’t have been further away from me. I had a few friends in the 80s who had managed to get entry level jobs in radio broadcasting not long after they graduated high school. I admired and envied them, and eagerly asked them to tell me their stories. It was totally color-coded playlists by them. AM-FM; it didn’t matter. They couldn’t even tell a joke. There was still some hope held out that if they worked at it tenaciously, they would somehow, someday have some say in the playlists—if the station can just survive this little rough patch. This is what the young Glenn Beck thought on his Connecticut oldies station.
So, travel light. Don’t think about settling down. Move to Richmond, VA.
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