Most Popular Womens Perfume

Wine Increasingly Marketed to Moms

With two-hour long bath times, surprise crayon murals on the living room wall and--God forbid--colic, motherhood is "Four-thirty is the witching hour when all hell breaks loose," said Marile Borden, a mother of two from Boston and founder of the Momicillin Publishing group. "You're trying to cook dinner and help your 7-year-old with homework, your 4 year-old wants a snack... Sometimes you need to kick your feet up and have a glass of wine." In 2009, Borden created a " Moms Who Need Wine " Facebook page and website as a "personal experiment." Now that the Facebook page has accumulated over 400,000 fans, Borden knows she's not alone in her sentiment. The Facebook group " OMG I so need a glass of wine, or I'm gonna sell my kids " has a similar history. On a particularly long day as a work-from-home mom, founder Christine Trice started the "borderline taboo" group for some friends. She accidentally made the page public and three minutes later, she says, it had 900 "likes." These popular sites serve as a virtual mother's group where moms with a sense of humor vent about day-to-day parenting issues. One "Mom Who Needs Wine" recently asked the group if she was the only one who had ever served her child Oreos for breakfast. (The Answer? Oreos are a kind-of justifiable food group.) On OMG, one mom declared, "it's probably going to be a long summer when you look at a bottle of wine & think about making homemade popsicles with it." In their respective ad campaigns, the brands " MommyJuice " and " Mommy's Time Out " both evoke the notion that mothers have earned the right to a drink. "Tuck your kids into bed, sit down and have a glass of Mommyjuice. Because you deserve it," reads the back of the "MommyJuice" brand's label. Its front displays a Buddha-like woman juggling a teddy bear, a house and a computer. Mommy's Time Out, which features an empty chair facing a corner, wine bottle in reach, reads, "You Deserve a Break..." Both cost under $10 a bottle. "There is no difference between a man and a woman's palate," said Leslie Sbrocco, author of Wine for Women: A Guide to Buying, Pairing and Sharing Wine . "[For women], it is less about the style of the wine and more about how we use it in our lives ... less about stocking the cellar and more about what's in the cabinet." According to Scrocco, the women's market isn't primarily concerned with collecting, but focused on consuming. The competition for the "Mommy" title is heating up among vintners . In late April, New Jersey-based Mommy's Time Out notified Clos Lachance Wines, the California parent company of MommyJuice, saying their use of the word "Mommy" unfairly infringed on their registered trademark. A MommyJuice spokesperson said, "There is no more common word than mommy," and the company is letting a San Francisco Federal Court decide if there was a violation. The negative backlash of an overly laissez-faire attitude towards drinking is perhaps exemplified by blogger Stefanie Wilder-Taylor, author of "Sippy Cups Are Not For Chardonnay" and "Naptime Is the New Happy Hour." In May 2009, Wilder-Taylor acknowledged that her embracing of the mommy cocktail culture essentially hid her drinking problem. In an interview with the New York Times she admitted: "I'd write, 'I'm a few glasses in on this post.' And the blogging mommies would comment: 'Woo-hoo! Over here in Wisconsin, just polished off a bottle, too.' I found kinship in that." Back-to-school season has arrived, and for many moms this time of year means planning and preparing for eventful mornings, afterschool activities and busy evenings. For those already stressing, parenting expert Stacy DeBroff can help by offering tips for avoiding the school year scramble and surviving the three most hectic times of day. Stacy discusses: The Morning Rush o Ways to make the most of the morning hours - from ... &url=http://www.parentdish.

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