China Motorcycling: Great Leap Forward
Chinese International Motorcycle Exhibition
China. One-point-three billion people. Ninety-four million motorcycles. The world's largest two-wheel marketplace. Is the country simply a low-cost manufacturing juggernaut, or is it poised to reshape the future of our industry?
Consider the following scenario: October 2019. I am riding the new Golden Horse, an all-wheel drive, electric-biodiesel hybrid superbike, on the new motorway connecting Shanghai and Chongqing, to the 18th edition of CIMA, the China International Motorcycle Exhibition. The sprawling facility includes exhibition hall, stadium, motorcycle museum, and luxury hotel, and is now the number one motorcycle trade fair worldwide.
International designers and engineers work alongside their homegrown counterparts, fashioning exciting new bikes. A former world MotoGP champion and a US Supercross legend, sit on the advisory board of CIMA. China's national racing team in the TT-X electric motorcycle Grand Prix series celebrates its victory at Shanghai.
The Golden Horse superbike is one of the government's national ride-on-demand virtual ownership fleet of millions of eco-friendly motorcycles and scooters. It cruises in silken silence at 180 km/h, thanks to the engineering partnership with a German automaker renowned for all-wheel-drive vehicles and Le Mans-winning diesel engines.
CIMA 2019 opens with a gala at Chongqing's futuristic opera house on the banks of the Yangtze River, complete with spectacular fireworks illuminating a flotilla of megayachts. Performances by the China National Opera Company and Cirque du Soleil and an international VIP guest list, plus a biker build-off between the world's elite bespoke motorcycle creators using alternative energy power, are broadcast and webcast worldwide by China Television and Sky.
Looking ahead less than a decade, the aforementioned scenario is possible. Is it probable? Visiting CIMA 2010 in Chongqing, China's largest motorcycle fair answers the question, in part. It is supported by CIMA's alliance with the United Nations International Development Organization, and boasts 650,000 square feet of displays, 450 exhibitors, and 70,000 visitors promoting the progress and vision of the public and private sectors in domestic and global motorcycle development.
Describing China confronts ingrained perceptions-Maoism turned giant, overwhelming the world with cheap goods. Western socioeconomic observers, such as Ted C. Fishman in his 2006 book, China, Inc., seek clarity: "The world shrinks as China grows," he writes, enumerating China's manufacturing advances in electronics, apparel, automotive components, biotech, computers, and aerospace. "The words ‘Made in China' are as universal as money." If a motorcyclist looks at the parts inside his machine and the labels on his gear, those words appear more and more frequently. So is a motorcycle's nationality irrelevant?
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When the financial muscle of Chinese companies enables an Italian icon to flourish, is it the death of the nation-specific motorcycle? Or is it the birth of a global best-of-the-best in design and development, for an ever-larger audience?
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