Customer Service Slogans

eGain Announces Interactive Sales and Marketing Solution for B2C Websites

Mountain View, CA, June 16, 2011 --( PR.com )-- eGain (EGAN.OB), the leading provider of cloud and on-site customer interaction software, today announced the release of eGain Interactive Sales Suite, a novel approach for transforming B2C websites into interactive shopping destinations. The solution helps eBusiness and marketing teams quickly deploy, assess, and refine customer engagement strategies with contextual promotions and proactive assistance. As an integral part of eGain’s Customer Interaction Hub solution, the new suite works seamlessly with eGain’s award-winning service applications to ensure consistent customer experience at all touchpoints. Despite escalating investment in online initiatives, B2C businesses struggle to keep up with proliferating touchpoints and rapidly evolving interaction preferences. Abandoned shopping carts, discarded forms, and fractured experiences are still the norm. eGain Interactive Sales Suite enables the deployment of holistic customer engagement strategies with a solution that is both quick and complete. West Corporation, a leading sales and marketing BPO (Business Process Outsourcer) is partnering with eGain to enable interactive sales and service for two of America’s best-known car rental agencies. West will be deploying eGain Offers, eGain Chat, eGain ClickToCall, and eGain Multibrowse to increase website revenue opportunities through contextual offers, timely web chat and callbacks, and cobrowsed form-filling of rental agreements. “Customer experience is a big priority for car rental agencies,” said Scott Krueger, Vice President, Information Services of West Corporation. “With exciting interaction options such as cobrowsing, chat, and contextual offers, we are helping our clients deliver an innovative customer experience with measurable top-line impact.” “As premier analysts like Gartner and Forrester suggest, B2C service and sales interactions are rapidly converging,” said Ashu Roy, eGain Chairman and CEO. “By co-innovating with partners like West Corporation, we are leading this industry transformation with cutting-edge interactive sales and service tools that leverage our Customer Interaction Hub.” eGain (EGAN.OB) is the leading provider of cloud and on-site customer interaction software for sales, marketing, and service.

Customer Satisfaction can be measured but it is not a management ...

Previous research in British telecom industry has often quoted price, quality, and service as the main factors considered in the purchasing decision of buyers from competing suppliers ( Financial Times, 1966 ; Buckner, 1967; McBeth et al., 1972 ).

What business strategy is all about is, in a word, competitive advantage… The sole purpose of strategic planning is to enable a company to gain, as efficiently as possible, a sustainable edge over its competitors. Corporate strategy thus applies an attempt to alter a company’s strength relative to that of its competitors in the most efficient way.

For decades, companies relied on push marketing to sell their products and services. Then in the 1990s, the emphasis shifted to relationship marketing, as “customer care” and slogans like “delight your customers” became the mantra of many marketers. But those tactics have been loosing their effectiveness, innovative companies are now trying a different approach: they are providing customer with open, honest, and complete information ( Glen L. Urban, 1984 ). To exist and flourish in the today’s competitive market a company needs to have a basis of competitive advantage. The search for and nourishment of such advantage may be found in superior products that customer value, by effective cost or differentiation strategies or financial aptitude

Customer satisfaction and service quality should be entrenched within the chapter principles of a business. This value enables an organisation to distribute the services to the client in a strategic and an incorporated approach, and in a sustainable manner. Over the past decade, the nation has moved into a service economy, and organizations everywhere are becoming customer focused and customer driven.

However since customer satisfaction has become a significant determinant as an element of assessing an organization performance. It was first found in Sweden in 1992, with the establishment of the Swedish customer satisfaction index. Other developments have taken place in Germany, USA, UK, and gradually world wide awareness has been shown.

Customer service is a gradually becoming more and more significant focuses for administration attention, since it generates wealth for the company by adding together at the same time value for the customers ( Christopher, 1992; LaLonde et al., 1994 ).

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