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That in itself isn’t entirely surprising — local news has always been a niche within a much larger universe of overall information. What’s especially notable, though, is that what sometimes seem to be good numbers for news organizations — new unique visitors, for example — may mean little in the context of the broader news ecosystem. Traffic is unstable and, for better or for worse, consumers’ relative lack of attention to local news suggests that local news outlets may be losing out to national news sites.To put it in terms of news sustainability and news diversity, the report has this to say:
In terms of media diversity, it seems, we are in a situation of same-old, same-old, with big players like broadcast and mainstream news still commanding the most attention — albeit the limited attention — of readers.
The real headline here, however, is what Hindman has to say about traffic patterns and news consumption. While the report doesn’t broach the subject of economic implications of low local news traffic, it does document a US news ecology in which there is an average of just 11.4 monthly pageviews dedicated to all local news in the median market. That’s not an optimistic finding.
To lay the setting for its claims about local news traffic, the report offers a summary of some of the frequently raised problems with web metrics. Monthly audience reach is not comparable to newspaper circulation, for example, because a user can go to huge numbers of sites and still count as a visitor to a site. Pageviews don’t represent anything more than a click on a page, and so aren’t a useful proxy for true engagement with a site. Similarly, the report critiques the over-counting of unique visitors as they move across devices or clear cookies.
With that in mind, though, a brief look at market data is quite sobering for anyone hoping for a renaissance of news online. In terms of audience reach, the largest local news organization reached, on average, 17.8 percent market share. But sites’ reach, however, quickly diminishes as you move down the rankings; the fifth-ranked site reached an average of only 4.3 percent of users in its market.
Here are some takeouts on local news traffic itself (bearing in mind that each market features an average of ten different options for online local news):
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To dig deeper, Hindman culled together a list of local news sites, both small and (relatively) big, from the Columbia Journalism Review, the Hauser Center, and the Reynolds Institute — a list that includes the Bay Citizen, Baristanet,
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He further added, “To us retail is going to be one of the big sectors in India in the next two to three years. There are a handful of plays in retail so for example Titan is one of them and the other one is Pantaloon which we have in the list out there
As of the 2010 proxy, directors and executive officers beneficially owned 9.3% of the company's common shares. Despite rallying from around $1 in late 2008, the company's stock is a long way from its 2007 high of around $45. The Florida based biopharma
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